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In close collaboration with the Incubate Festival, Fontys University
of Applied Sciences and local corporations as Renova BMW in the Tilburg area we worked on Live Happily.
Merijn Denkers, curator of Incubate festival asked me in 2011 to develop a proposal
for the open source expo during Incubate 2012. Incubate intended to attract at least 200 artists who would
deliver without any payment their diverse artworks for the exhibition that was in the end made and arranged by
the curator. The location for the show was a big hall ('koepelhal')
near the city centre of Tilburg. The exhibition you could enter without admission fee.
I imagined the atmosphere of many artworks all together in this big venue it would
feel like an art fair. Therefore I decided to use the corporate language
of these fairs in my proposal to intervene and embed inside the exhibition. I was interested in the intentions of the artists who agreed to exhibit
their work for free in an unknown context. Aspects that are for me very connected and important. I chose the place where sponsors become visable within these settings.
In order to do
so my idea was to build a booth like the famous coffee brand does on
these art fairs. This time .ORG was the brandname in the red square and
offered their ideological view to the audience by well dressed representatives of
#theorganisation. They offered people a free membership to #theorganisation. Also 10 artist
names would be presented in this booth where they could be nominated for a special .ORG art prize. The
young talented winner could get besides the honour, a sparkling white
BMW which was on show during the whole exhibition period. This brand is also often visable at these art events.
the show artists would be able to present their statements in the
booth and they were interviewed by Fontys Hogeschool students about their intentions
to participate in this exhibition. In the booth there were also headsets available which
could take you on a guided tour through the exhibition.
end of June 2012 we canceled the development of the project
because the promised budget for realisation was missing. Other attempts
to gain resources had failed. The exhibition of artworks by more than
200 artists who were not payed for there work continued without the intervention; Live Happily.
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