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The Centre of Now

21 Jan. till 4 March 2017

It was a pleasure to contribute to the exhibition program of KunstenLab in Deventer. Leading topic was the festivalization of our society.

In my professional practice I collect and present materials or I propose to change a particular situation and to (re)organize available potential. The image that arises with these temporary arrangements I see as a tool that enables a collective research, discovering what is considered real or been seen as reality.

Our current rhythm of life and consumption is fast and risks the lack of a critical analyses of the underlying concepts. If the market provides for our human needs then it seems obvious that we can buy pleasure as a product for example with a ticket for a festival. Pleasure is the driving force for this purchase and directly linked to the time of consumption.

The Centre of Now consisted of several readymade and festival-related (image) materials brought together for this occasion and explored the position of a festival visitor within this controlled environment and how he relates to this construction. With this assemblage it was my aim to pose the question if it is possible to think of a form of pleasure beyond the product itself, that transcends the moment?

The Centre of Now could count on the generous support of Kunstenlab and followed the concept of #theorganisation.

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images | video | kunstenlab

Best regards, Edwin Stolk.