A LIFE CHANGING EXPERIENCE Saturday 22 January 2011, 3 pm - 3.30pm
This happening by Edwin Stolk was part of a collaboration with the artists Loek Grootjans, Alicia Framis and the Sandberg Institute. But was most of all realized by the generous support from all the participants who formed together the queue.
"I would like to describe this work as a combination between an action and a happening. Through different forms of media I placed a public call and urgent request to participate with me in a flashmob at the Appel Art Centre in Amsterdam.
Shortly before the planned happening the state secretary of education and culture in the Netherlands had announced on public television to make governmental subsidies for museums depended on visitor ratings.
At the same time; the Appel Art Centre was publicly accused in the media to attract too less visitors and only insiders at an exhibition opening.
I invited people to join me at 3 pm to stand in front of the pay desk in the heart of the museum and create together a large queue which would reach outside as far as possible. Not knowing how many people would show up. At 3.30pm we all would leave the museum and disappear in the city.
With this action I wanted to make a lived connection between the isolated art institute and the public on the streets outside. At the same time my intention was to question the tool of visitor ratings in connection with subsidies and how this would influence the exhibited art and its importance.
This happening was a tryout for me, to look in a highly individualized society as the Netherlands is, if it is possible to make the difference by acting together."
video| photo | de Appel | press
Old event website: here